Brainstorm Your Brand: Vision and Mission Statement
I can hear you asking, do I really have to create a vision and mission statement when It’s just me? The answer is yes if you want to build a thriving, sustainable business. When I first started back in 2008, I was advised…
Brainstorm Your Brand: Brand Identity
As a solo/micro business owner, you may not think that building a brand identity is something that you need to do. You most likely have a website, a business name, a marketing plan, and maybe even a logo. But is that enough? The…
Brainstorm Your Brand: Your Brand Culture
As a solo or microbusiness owner having a strong brand is essential to creating a unified company culture. But why would you need a unified company culture as a solo business owner? For the very same reasons that larger companies need one. A well-defined…
Brainstorm Your Brand: Know. Like. Trust.
I’m sure you’ve heard the “know, like, and trust” factor is one of the most important concepts to master as a solo or microbusiness owner especially if you’re looking to build a strong brand identity. But do you really know why that is?…
Brainstorm Your Brand: Your Message
As a solo or micro business owner, you may not have considered how important branding is to your business. A brand is more than just a logo. A brand is your business identity. It encompasses the Big Why of your business. The Who…
Brainstorm Your Brand: Your Logo
When you’re first starting out as a solo or microbusiness owner there are so many different decisions to make that it’s easy to become overwhelmed. Especially when it comes to building your brand and creating the overall impression it leaves on your tribe.…
Brainstorm Your Brand: How to Choose Brand Colors
When deciding how to choose your brand colors there are several things you should consider. Design and color are powerful tools for creating a strong brand identity. When used as an essential part of your brand strategy they can set you apart from…
Brainstorm Your Brand: Brand Photography
The Importance of Photographs to Your Brand Fifty Milliseconds. One 1,000th of a second. That’s the time it takes for most people to make up their mind about whether to trust a business they see online. So, everything you post or share has to POP!…
Brainstorm Your Brand: Your Methods
When creating your brand you should consider how it will affect every aspect of your business. Not only will your brand serve as the face of your business and represent what it stands for, but it’ll also help you define your methods, establish…
Brainstorm Your Brand: Building a Strong Team
When you’re working on creating a successful business, having a strong brand identity is vital to attracting the right talent and building a strong team. This is especially crucial for solo or microbusiness owners because you don’t always have the deep pockets to…
