Building A Thriving Local Brand
A strong brand isn’t built overnight; it requires careful planning and execution. It’s about more than just a catchy logo; it’s about defining who you are, what you stand for, and who you’re trying to reach. A well-thought-out brand serves as the foundation…
The Brand Dilemma: Is Fact-Checking Important?
Social media has become the modern-day town square, a bustling hub of information, opinions, and, unfortunately, misinformation. For brands, this presents a significant dilemma: just how do you protect your brand while navigating platforms known for weaker fact-checking and less-than-credible content? You start…
12 Rules for Building a Standout Brand
Branding isn’t just a buzzword—it’s the heart of your business. It’s how people recognize you, trust you, and connect with what you stand for. But let’s be real: building a standout brand can feel like wandering through a maze of decisions, strategies, and…
The Art of Engaging Your Audience: 6 Tips for Brand Success
Brand success doesn’t come from shouting your message from the rooftops. It comes from a vibrant exchange between you and your core audience/tribe-the folks who really get you. Brand success is all about coming together and co-creating something meaningful and purposeful that everyone…
10 Steps to Building a Strong Brand
You want to start a business, but it’ll be just you or just you and a small team. Starting a solo or microbusiness can be overwhelming unless you have a plan. It’s imperative to know from the start how to make your business…
Brainstorm Your Brand: Vision and Mission Statement
I can hear you asking, do I really have to create a vision and mission statement when It’s just me? The answer is yes if you want to build a thriving, sustainable business. When I first started back in 2008, I was advised…
Brainstorm Your Brand: Brand Identity
As a solo/micro business owner, you may not think that building a brand identity is something that you need to do. You most likely have a website, a business name, a marketing plan, and maybe even a logo. But is that enough? The…
Brainstorm Your Brand: Your Brand Culture
As a solo or microbusiness owner having a strong brand is essential to creating a unified company culture. But why would you need a unified company culture as a solo business owner? For the very same reasons that larger companies need one. A well-defined…
Brainstorm Your Brand: Know. Like. Trust.
I’m sure you’ve heard the “know, like, and trust” factor is one of the most important concepts to master as a solo or microbusiness owner especially if you’re looking to build a strong brand identity. But do you really know why that is?…
Brainstorm Your Brand: Your Logo
When you’re first starting out as a solo or microbusiness owner there are so many different decisions to make that it’s easy to become overwhelmed. Especially when it comes to building your brand and creating the overall impression it leaves on your tribe.…
