The Brand Dilemma: Is Fact-Checking Important?
Social media has become the modern-day town square, a bustling hub of information, opinions, and, unfortunately, misinformation. For brands, this presents a significant dilemma: just how do you protect your brand while navigating platforms known for weaker fact-checking and less-than-credible content? You start…
Join the Conversation
In today’s fast-paced digital world, conversations about your brand and the topics it touches on are constantly happening across platforms. Your tribe—your ideal audience—is already talking. They’re sharing their thoughts on industry trends, their struggles, and their wins. The question is: Have you…
Let’s Tell a Story
Telling your brand’s story is less about shouting from the rooftops and more about creating connection. It’s about sharing a story your tribe wants to feel they’re a part of. Know Your Tribe To make this happen you have to know your tribe. Who are…
Brainstorm Your Brand: Your Message
As a solo or micro business owner, you may not have considered how important branding is to your business. A brand is more than just a logo. A brand is your business identity. It encompasses the Big Why of your business. The Who…
Brainstorm Your Brand: Discover Your Tribe
Discovering your target audience a.k.a. your tribe is a critical step to creating a successful brand. You have to be able to target the right people so you can create messaging and marketing that will resonate with them and convince them to seek…
