Brainstorm Your Brand: Your Brand Culture
As a solo or microbusiness owner having a strong brand is essential to creating a unified company culture. But why would you need a unified company culture as a solo business owner? For the very same reasons that larger companies need one. A well-defined…
Brainstorm Your Brand: Know. Like. Trust.
I’m sure you’ve heard the “know, like, and trust” factor is one of the most important concepts to master as a solo or microbusiness owner especially if you’re looking to build a strong brand identity. But do you really know why that is?…
Brainstorm Your Brand: Your Logo
When you’re first starting out as a solo or microbusiness owner there are so many different decisions to make that it’s easy to become overwhelmed. Especially when it comes to building your brand and creating the overall impression it leaves on your tribe.…
Brainstorm Your Brand: Brand Photography
The Importance of Photographs to Your Brand Fifty Milliseconds. One 1,000th of a second. That’s the time it takes for most people to make up their mind about whether to trust a business they see online. So, everything you post or share has to POP!…
Brainstorm Your Brand: Building a Strong Team
When you’re working on creating a successful business, having a strong brand identity is vital to attracting the right talent and building a strong team. This is especially crucial for solo or microbusiness owners because you don’t always have the deep pockets to…
Brainstorm Your Brand: Discover Your Tribe
Discovering your target audience a.k.a. your tribe is a critical step to creating a successful brand. You have to be able to target the right people so you can create messaging and marketing that will resonate with them and convince them to seek…
