Next Chapter Branding

When you’re run­ning a solo or micro busi­ness, the line between your per­son­al and pro­fes­sion­al lives often blurs. Your pas­sion project, side hus­tle, or full-time entre­pre­neur­ial ven­ture does­n’t exist in iso­la­tion from the rest of your life—it’s inter­wo­ven with your rela­tion­ships, health, fam­i­ly…

Let’s be real—social media isn’t just anoth­er mar­ket­ing check­box for small busi­ness­es any­more.  It’s the new town square, the place where your brand’s voice can final­ly cut through the noise. And if you’re a solo entre­pre­neur or micro-busi­ness own­er, you’ve got some­thing most…

Every brand has a sto­ry, a per­son­al­i­ty, and a rep­u­ta­tion. But what hap­pens when that sto­ry no longer res­onates, the per­son­al­i­ty feels out­dat­ed, or the rep­u­ta­tion doesn’t align with your vision? That’s when it’s time to con­sid­er a rebrand. For solo entre­pre­neurs and…

Find­ing your tar­get audience—your tribe—isn’t just a check­box on your brand­ing to-do list. It’s the foun­da­tion of every­thing you do in your busi­ness. If you don’t know exact­ly who you’re talk­ing to, you’ll strug­gle to con­nect, build trust, and, ulti­mate­ly, con­vert them into…

The world is in a strange place right now. On one hand, more busi­ness­es than ever are embrac­ing diver­si­ty, equi­ty, and inclu­sion (DEI), rec­og­niz­ing that real change isn’t just good PR—it’s necessary.  On the oth­er hand, there’s a grow­ing wave of back­lash. Words…

After work­ing with hun­dreds of entre­pre­neurs over the last decade-plus, I‘ve dis­cov­ered that pas­sion­ate indi­vid­u­als aren’t just in it for the pay­check. They want to make an impact, share their mes­sage, and bring some­thing mean­ing­ful into the world through their prod­ucts and services.…